Welcome to the DATALAND – the world’s very first multi-sensory Metaverse project. DATALAND marks a turning point in the data and AI aesthetics at the convergence of cutting-edge neuroscientific experiments and virtually enhanced physical reality.
At RAS Media Lab, we have progressed from thought experiments on representing big data to more complex interdisciplinary inquiries into the relationship between perception, presence, and sensation. DATALAND will be a multidisciplinary collaboration between our studio and the world’s leading neuroscientists, architects, AI and computer graphics pioneers, olfactory and real-time biosensing technologies as well as innovation leaders NVIDIA, Google, Epic Games, L-Acoustics, LG Displays, Epson and Firmenich.
As we will face the quantitative and qualitative challenges of analyzing vast datasets using artificial intelligence to create a new vocabulary of immersive aesthetics, we will architect unprecedented spaces and invent cutting-edge poetic algorithms for new meditative experiences in Metaverse.
Established in 2014 by Refik Anadol (b. 1985, Istanbul, Turkey), a pioneer in the aesthetics of data and machine intelligence, Los Angeles-based Refik Anadol Studio produces enthralling and immersive media art intended for anyone, any age and any background. The award-winning studio has been engaged by leading tech companies, groundbreaking researchers and cutting-edge thought leaders to produce projects that have been shown in over 50 cities, spanning six continents, and experienced by millions of ardent fans.
Refik Anadol Studio comprises artists, architects, data scientists, and researchers from diverse professional and personal backgrounds, embracing principles of inclusion and equity throughout every stage of production. Studio members originate from 10 different countries and are collectively fluent in 14 languages. The Studio’s internship program also demonstrates a strong commitment to mentoring young people from a variety of personal experiences, values, and world views.
The studio’s body of work locates creativity at the intersection of humans and machines. In taking the data that flows around us as the primary material and the neural network of a computerized mind as a collaborator, Anadol and his team paint with a thinking brush, offering us radical visualizations of our digitized memories and expanding the possibilities of architecture, narrative, and the body in motion. The site-specific AI data sculptures, live audio/visual performances, and immersive installations take many forms, while encouraging us to rethink our engagement with the physical world, its temporal and spatial dimensions, and the creative potential of machines.
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